Corporate & group bookings

Custom Program

For group bookings, corporate events, OEMs, tire manufacturers and conferences — contact us and we’ll together create an unforgettable event!

Book now

Tell us your idea

Request your custom program

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

How it works

Brief & Blueprint

Tell us what you want to achieve — OEM launch, tire testing/launch, media/demo days, or private groups. We shape a high-impact program with the right mix of fast + technical tracks, pro instructors, and turnkey logistics.

Proposal & Greenlight

Get a sharp, goal-driven plan and quote. Approve the quote, pay in full, and complete a short form. Your dates are locked once payment is complete. There is no deposit.

Dates that are not listed on the site are quoted. They are not sold at the published prices. Payment is 100% when you book.

Launch & Wow

Arrive and drive. We deliver a sealed-for-success event: exclusive track time, expert coaching, premium hosting, and on-brand experiences that win headlines, convert prospects, and thrill VIPs.

FAQ – Ice Driving USA

Frequently Asked Questions

Programs, dates, location and what to expect on the ice.

What is Ice Driving USA?

Ice Driving USA is a premier winter driving school located on Dollar Lake in Eagle River, Wisconsin. Participants receive hands-on training in performance ice driving with expert coaching from professional instructors. The program focuses on vehicle control, safety, and skillbuilding in extreme winter conditions.

Where is Ice Driving USA located?

Ice Driving USA is hosted at the Chanticleer Inn, conveniently located next to Dollar Lake. The inn serves as the central hub for morning registration, post-drive gatherings, and overnight accommodations.

Get in touch with Jenni and Jill at Chanticleer today to secure your accommodation: relax@icedrivingusa.com

Who operates Ice Driving USA?

Ice Driving USA brings the thrill of Flatout Sweden’s 20+ years of ice driving expertise straight from northern Europe to the U.S. Born from a collaboration between rally legend Patrik Sandell, local entrepreneurs in Eagle River, WI, and DirtFish Rally School, Ice Driving USA is here to give you the ultimate winter driving adventure.

When is Ice Driving USA available?

Ice Driving USA operates annually on selected dates from January to March. If these dates don’t work for you, DirtFish Rally School offers year-round programs in various locations.