Ice Driving USA Set to Re-Launch in February 2025

Eagle River, WI – September 2024 – The highly anticipated Subaru Winter Experience is returning in 2025 under a fresh new name: Ice Driving USA. The thrilling winter driving program, which brought joy to countless participants, will return in February 2025, building on the incredible foundation established during the Subaru Winter Experience years in Eagle River, Wisconsin.

“We are thrilled to have this program back on the calendar,” said Patrik Sandell, event founder and former professional rally driver. “It’s been a few years since we last hosted this event in Wisconsin, and in that time, we’ve consistently heard from past participants eager to see it return. We’re ready to take Ice Driving USA to the next level and create a platform for various car and tire manufacturers to showcase their products in a truly exciting winter setting.”

Ice Driving USA will offer an unforgettable driving experience, featuring one- and two-day programs in 2025. Attendees will get behind the wheel of Subaru WRX vehicles equipped with specially designed studded tires from Sweden, ensuring a thrilling yet safe adventure on ice.

Bookings for Ice Driving USA will open soon, and the event will begin in February 2025. Reserve your spot when bookings open to secure your place in this unique winter driving experience.