Privacy & Data Protection Policy

Effective date: October 2025
Company: Ice Driving USA LLC
Address: E Dollar Lake Rd #1458, Eagle River, WI 54521, USA
Email: [email protected]
Phone: +1 715-891-0809


1. Introduction

At Ice Driving USA LLC, we value your privacy and are committed to protecting your personal information.
This Privacy & Data Protection Policy explains how we collect, use, store, and protect your data when you visit our website, contact us, or participate in our driving experiences.

This policy applies to all users, including those located in the United States and the European Economic Area (EEA).


2. Data We Collect

We may collect the following types of personal information:

  • Contact details: name, email address, phone number, and company (optional).

  • Booking information: course selections, dates, payment confirmations, and communication history.

  • Technical data: IP address, browser type, device information, and cookies (used for site functionality and analytics).

  • Marketing preferences, if you have opted in to receive promotional materials.


3. How We Use Your Data

Your personal data is used for the following purposes:

  1. To process and confirm bookings or inquiries.

  2. To communicate with you about your participation and related services.

  3. To fulfill legal or contractual obligations.

  4. To improve our website and user experience.

  5. (With your consent) To send updates, offers, or marketing materials related to Ice Driving events.

We do not sell or rent personal information to third parties.


4. Legal Basis for Processing (EU/EEA Users)

For users in the European Union or EEA, we process your data under one or more of the following legal bases:

  • Consent (Article 6(1)(a) GDPR) — e.g., for marketing communications.

  • Contract performance (Article 6(1)(b)) — e.g., processing bookings or payments.

  • Legal obligations (Article 6(1)(c)) — e.g., accounting or compliance requirements.

  • Legitimate interest (Article 6(1)(f)) — e.g., improving services and ensuring system security.


5. Data Retention

We keep your data only as long as necessary for the purposes outlined above, or as required by law.
Typically, booking and contact data are stored for up to 3 years after your last interaction unless a longer retention period is required for legal or administrative purposes.


6. Data Sharing

We may share your information with:

  • Trusted service providers assisting with payment processing, hosting, or communication systems.

  • Public authorities, when required by applicable law.

All partners and processors are required to comply with strict data protection obligations.


7. Your Rights (EU/EEA Residents)

If you are located in the EU/EEA, you have the right to:

  • Access your personal data.

  • Request correction or deletion of your data.

  • Withdraw consent at any time.

  • Object to processing or request restriction.

  • Lodge a complaint with your local Data Protection Authority.

To exercise your rights, contact us at [email protected].


8. Rights for California Residents (CCPA/CPRA)

If you reside in California, you have the right to:

  • Request information about what personal data we collect and how it is used.

  • Request deletion of your personal data.

  • Opt out of the sale or sharing of personal information (we do not sell personal data).

To exercise these rights, contact us at [email protected].


9. Cookies and Tracking

Our website uses cookies and similar technologies to ensure proper functionality, enhance user experience, and analyze site performance.
You may manage your cookie preferences via your browser settings or the cookie banner displayed on our site.


10. Security

We use appropriate technical and organizational measures to safeguard your personal data from loss, misuse, unauthorized access, alteration, or disclosure.
Despite our efforts, no online transmission can be guaranteed to be 100% secure, but we continuously update our systems to maintain the highest possible protection.


11. Contact Information

For any privacy-related questions, requests, or complaints, please contact:

Ice Driving USA LLC
📍 E Dollar Lake Rd #1458, Eagle River, WI 54521, USA
📧 [email protected]
📞 +1 715-891-0809


12. Policy Updates

We may update this policy periodically to reflect changes in our practices or legal obligations.
The date of the most recent version will always be displayed at the top of this page.