For group bookings, corporate events, OEMs, Tire manufacturers and conferences contact us and we’ll together create an unforgettable event!

Custom Program

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Kumho Winter Driving Experience
01

Brief & Blueprint

Tell us what you want to achieve—OEM launch, tire testing/launch, media/demo days, or private groups. We shape a high-impact program with the right mix of fast + technical tracks, pro instructors, and turnkey logistics.

Driving experience
02

Proposal & Greenlight

Get a sharp, goal-driven plan and quote. Approve, place deposit, and complete a short form—your dates are locked and production starts (branding, hospitality, content capture, safety plan).

Driving on ice lake
03

Launch & Wow

Arrive and drive. We deliver a sealed-for-success event: exclusive track time, expert coaching, premium hosting, and on-brand experiences that win headlines, convert prospects, and thrill VIPs.

Ice driving 3-day program

FAQ

What is Ice Driving USA?

Ice Driving USA is a premier winter driving school located on Dollar Lake in Eagle River, Wisconsin. Participants receive hands-on training in performance ice driving with expert coaching from professional instructors. The program focuses on vehicle control, safety, and skillbuilding in extreme winter conditions.

Ice Driving USA is hosted at the Chanticleer Inn, conveniently located next to Dollar Lake. The inn serves as the central hub for morning registration, post-drive gatherings, and overnight accommodations.

Get in touch with Jenn and Jill at Chanticleer today to secure your accommodation.

[email protected]

Ice Driving USA brings the thrill of Flatout Sweden’s 20+ years of ice driving expertise straight from northern Europe to the U.S. Born from a collaboration between rally legend Patrik Sandell, local entrepreneurs in Eagle River, WI, and DirtFish Rally School, Ice Driving USA is here to give you the ultimate winter driving adventure.

BMW drive on ice